"Protect your Mom" campaign in association with KUDS India is organizing a pink walkathon to create awareness about breast cancer. The Protect Your Mom campaign was started by Ms. Premi Mathew from Cochin, currently residing in Dubai. Started in 2010 , now the campaign has close to 8500 followers. The basic idea behind this campaign is to raise the awareness among children about breast cancer and how they can help their mothers in early detection.
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